VP / Director of Marketing | B2B & SaaS Growth | Demand Gen, GTM & Brand

I drive measurable growth through creative strategy, AI-powered content, and full-funnel marketing execution.

About Joe Holmes

I am a marketing leader with 15+ years of experience blending strategy, creative direction, and data-driven execution to scale revenue, brand presence, and customer engagement. My career spans diverse industries, from automotive and tech to energy, building high-performing teams and delivering full-funnel marketing programs that combine AI-powered automation, content strategy, and visual storytelling to drive measurable impact.

Creative Marketing in Action

Agentic Marketing Systems

Developing Internal AI Infrastructure for Enterprise-Level Marketing.

Paid Media and Programmatic Advertising

I combine creative and technical execution to align messaging, design, and campaigns for higher performance.

Analytics and Reporting

Set, track, and analyze KPIs for demand generation initiatives, providing transparency and reporting on pipeline impact.

Website Management & SEO Specialist

Designed and managed Dealerslink’s website, writing SEO-optimized content to highlight tools for dealership growth.

Sales Enablement & Revenue-Focused Design

Sales enablement work showcasing OEM decks, GTM assets, case studies, and tools that improve clarity, adoption, and revenue i

Event Marketing

Created branding and materials for Dealerslink trade shows, managing pre and post-show campaigns to drive engagement.

Branding & Design

Redesigned the Dealerslink logo with bold typography and a modern look, plus a brand guide to ensure consistent branding.

Video & Visual Storytelling

Produced high-quality video content, including testimonials, product demos, events, and podcasts.

AI Visual Storytelling

Created immersive AI-driven visuals illustrating employee engagement with wellness programs, enhancing internal communication

UX/UI Design

Sixt Car Rentals struggled with fleet tracking, I designed a custom app for quick check-ins and real-time location alerts.

Photography

Specializing in product, event, and lifestyle imagery that enhances brand storytelling and marketing efforts.

Skills / Expertise

Full-funnel B2B & SaaS marketing
ABM, demand generation, and lead funnel optimization
CRM Systems (HubSpot, Zoho, GHL)
Brand strategy & creative direction
AI-powered content creation & workflow automation
Paid media (Google, LinkedIn, Meta) & SEO
Video, multimedia storytelling, and UX design
Team leadership & cross-functional collaboration
Startup & High-Growth Environments

— Veronica Levinsky, Head of Marketing at Copyfolio

https://www.linkedin.com/in/jake-s-261433131/

“

Joe possesses a deep understanding of marketing, SEO/SEM, Google Analytics, and graphic design, which greatly enhanced our work and fostered a positive environment for collaboration..

— Jake Silveira, Enterprise Dealer Group Consultant at Dealerslink

Don’t take my word for it

Hear from my professional references about my skills, accomplishments, and impact.

Let’s connect to discuss how I can help your SaaS or mission-driven brand scale revenue, strengthen its market presence, and deliver measurable marketing impact.